We aren’t old textile industry experts, we were people just like you looking for something super simple: a place to buy beautiful and ridiculously comfortable sheets that didn’t cost an arm and a leg.
Our approach is simple: Quality is the most important thing. The products just need to be awesome. Second, we wanted to manufacture responsibly with top quality materials. And finally, try our best to offer products at accessible prices by cutting out the middlemen, and pass all the savings to you.